Sellers guide
Gentraia's Special Approach to Selling Real estate
Selling your property with the right strategy and guidance will ensure you achieve the highest possible price the market will give. My special approach involves focusing on three major pillars:
Proper Preparation, Maximum Exposure, and Active and Aggressive Marketing
Below you will find an overview of these three pillars.
I look forward to the opportunity to meet so I can share with you IN DETAIL how implementing these strategies will result in selling your home for the highest price possible and in the least amount of time.
proper preparation
In 2024, it’s imperative that you make a very strong first impression and maximize your home’s appeal. Today’s buyers are extremely particular, and they want a move-in-ready home or as close to that as absolutely possible!
Here’s how we ensure your home is perfectly prepared for the market:
A. Thorough Home Evaluation and Market Analysis
We start with a thorough evaluation of your home, identifying its strengths and areas that need improvement. This includes structural integrity, aesthetic appeal, and functional aspects. We conduct an in-depth comparative market analysis (CMA) to determine your home’s optimal listing price based on recent sales, current listings, and market trends.
B. Home Staging
My team of professional stagers will conduct a consultation and share ways to enhance your home’s best features, which will create an inviting atmosphere that appeals to a wide range of buyers. This includes furniture arrangement, decluttering, and decor updates. For vacant homes, we offer virtual staging services (in addition to the traditional home staging option) to provide potential buyers with a clear vision of the home’s potential.
C. Essential Repairs and Upgrades
We identify and coordinate necessary repairs with my team of contractors, from simple fixes like caulking and broken doorbells to addressing structural issues, ensuring your home is in top condition. We recommend and manage cost-effective upgrades that can significantly boost your home’s value, such as interior/exterior paint, modernizing the kitchen, updating bathrooms, and enhancing curb appeal.
D. Pre-Inspection
We encourage a pre-listing home inspection to identify and address any potential issues that might arise during the buyer’s inspection, preventing last-minute surprises and strengthening your negotiating position.
maximum exposure
Did you know that ALL homebuyers last year used the internet to find their home? Also, the most valuable content online were photos, detailed information about properties for sale, floorplans, and the real estate agent contact information. (National Association of Realtors 2023 Profile of Buyers and Sellers)
In today’s market, maximizing your home’s exposure is essential to attract the right buyers and generate competitive offers.
I use a multifaceted approach to ensure your property gets the attention it deserves. Here’s a look at how I maximize your home’s visibility:
A. Top Placement on Real Estate Websites and Search Engines
I invest in premium listing placements on real estate websites to enhance visibility and attract the maximum amount of views as possible. I use advanced SEO techniques to ensure your property shows up at the very top of search results on popular real estate websites like Homes.com, Zillow, Realtor.com, regardless of price. Also, I create and optimize a Google My Business listing for your property, improving its visibility in local search results.
B. Professional Photography
I hire THE BEST professional photographer to capture high-resolution images of your home, showcasing its best features with perfect lighting and composition. In addition, drone photography is utilized to provide stunning aerial views of your property and surrounding area, including nearby amenities and landmarks to showcase the benefits of your location, which gives potential buyers a unique perspective.
C. 360-Degree Virtual Tours
We create an immersive digital experience using 360-degree virtual tours that allow buyers to navigate through the home as if they were there in person. Our virtual tours feature an easy-to-use interface, making it simple for buyers to explore every corner of your home and even decide to purchase without seeing it person!
D. 3D Floor Plans
We create detailed 3D floor plans that provide accurate representations of your home’s layout, helping buyers visualize the space.Our 3D floor plans include interactive elements that allow buyers to explore different rooms and configurations. We include furnishing suggestions within the 3D floor plans to help buyers imagine how they can use the space effectively. Buyers can customize views to see the home from different angles and perspectives.
E. Broker Open Houses
I invite local real estate brokers and agents to exclusive broker open houses, increasing the likelihood of them bringing qualified buyers to your home.
F. Relocation Specialists
We connect with relocation specialists to attract buyers moving to the area for work or other reasons.
Active and Aggressive Marketing
The fact of the matter is, it takes proactive marketing strategies to ensure your home is not just listed for sale but ACTIVELY PROMOTED to attract the best offers.
In addition to the traditional method of listing the property on the MLS, here’s how we drive demand:
A. Direct Agent Outreach
I reach out DIRECTLY to real estate agents who have buyers specifically looking in your area to inform them of your home’s listing and highlighting its key features.
B. Neighborhood Outreach
I conduct a phone campaign, calling everyone in your neighborhood to inform them that your home is for sale. Neighbors often have friends or family who also want to live in the same area.
C. Buyer Incentives
I will recommend a variety of buyer incentives such as Closing Cost Assistance or providing a home warranty to add value and make your home more attractive amongst any competition
D. Feedback Collection
We collect feedback from every showing, using it to make real-time adjustments to our marketing strategy