Sellers guide

THE FOUR PILLARS OF

SELLING YOUR HOME

LOCATION

Our area specifically has massive swings in value based on location; not just neighborhood by neighborhood but street by street and lot by lot. We’ve had more than one instance where two homes with the same SQFT, bedrooms, bathrooms, 5 lots apart on the same street that have had a $500,000+ difference in value. Why? Could be the lot size, could be the proximity to a high traffic road or school, condition of the home with regard to updates and maintenance, or it could be the functionality of the floor plan and layout.

Although you can’t change the location of your home, you should ensure that your agent is aware of how that location affects the value of your home. You don’t want to overprice if you’re close to a high traffic road or school, and you don’t want to undervalue your home if you have a rare lot location or size.

MARKETING

TIMING IS PIVOTAL: The first 90 days are the most important days on market. Ensuring correct pricing based on these 4 parameters as well as maximum momentum and exposure during that time frame is key; In tandem with proper timing, your agent must monitor and assess each piece of feedback that is received from agents and potential Buyers, this allows you to mold your home to what the market is demanding whether it be based on price, aesthetics, location, positioning, etc.

EXTREME BUZZ / TOP OF MIND EVERY TIME: Video and social media are the new standard in marketing your home – you can communicate directly to the Buyer and pitch what makes this specific property special, overshadowing any of the shortcomings with strategic media, messaging and graphics. Make sure you hold your agent accountable for being creative in the broadcasting of your home and (most importantly) do not let them take your listing photos with their cell phone, they need to hire a professional!

POSITIONING

“Positioning” has to do with how the property is framed or positioned in the presentation. Depending on the property, this could mean positioning your home as a redevelopment project with a really high upside “off-market” in order to get developers to pay a premium for it. It could also mean de-cluttering, re-arranging furniture, painting and staging in order to position the home as completely move-in ready. For challenging properties that might be close to high traffic roads or have obstacles that need overcoming, positioning is extremely important. Your Agent should know the local market well enough to clarify what your property’s unique strengths are and what Buyer type is most likely to purchase your home. Positioning those strengths in a way that out shadow’s the weaknesses is key.