Gentraia Brown, Realtor® | KW Domain
Sellers guide
Gentraia's Special Approach to Selling Real estate
Selling your property with the right strategy and guidance will ensure you achieve the highest possible price the market will offer. My special approach involves focusing on three major pillars:
Proper Preparation, Maximum Exposure, and Active and Aggressive Marketing
Below you will find an overview of these three pillars.
I look forward to the opportunity to meet and share with you IN DETAIL how implementing these strategies will result in selling your home for the highest price possible, in the least amount of time and with the least amount of hassle.
proper preperation
TIMING IS PIVOTAL: The first 90 days are the most important days on market. Ensuring correct pricing based on these 4 parameters as well as maximum momentum and exposure during that time frame is key; In tandem with proper timing, your agent must monitor and assess each piece of feedback that is received from agents and potential Buyers, this allows you to mold your home to what the market is demanding whether it be based on price, aesthetics, location, positioning, etc.
EXTREME BUZZ / TOP OF MIND EVERY TIME: Video and social media are the new standard in marketing your home – you can communicate directly to the Buyer and pitch what makes this specific property special, overshadowing any of the shortcomings with strategic media, messaging and graphics. Make sure you hold your agent accountable for being creative in the broadcasting of your home and (most importantly) do not let them take your listing photos with their cell phone, they need to hire a professional!
maximum exposure
“Positioning” has to do with how the property is framed or positioned in the presentation. Depending on the property, this could mean positioning your home as a redevelopment project with a really high upside “off-market” in order to get developers to pay a premium for it. It could also mean de-cluttering, re-arranging furniture, painting and staging in order to position the home as completely move-in ready. For challenging properties that might be close to high traffic roads or have obstacles that need overcoming, positioning is extremely important. Your Agent should know the local market well enough to clarify what your property’s unique strengths are and what Buyer type is most likely to purchase your home. Positioning those strengths in a way that out shadow’s the weaknesses is key.
Active and Aggressive Marketing
“Positioning” has to do with how the property is framed or positioned in the presentation. Depending on the property, this could mean positioning your home as a redevelopment project with a really high upside “off-market” in order to get developers to pay a premium for it. It could also mean de-cluttering, re-arranging furniture, painting and staging in order to position the home as completely move-in ready. For challenging properties that might be close to high traffic roads or have obstacles that need overcoming, positioning is extremely important. Your Agent should know the local market well enough to clarify what your property’s unique strengths are and what Buyer type is most likely to purchase your home. Positioning those strengths in a way that out shadow’s the weaknesses is key.